CINTESIS – Center for Health Technology and Services Research will hold the third session of “BISTAS LARGAS – PARA VER MAIS DO QUE O ÓBVIO”, (The Farsighted Talks) subordinated to the topic Communication, next September 28, from 3:00pm to 6:00pm, at Casa do Infante in Porto. The initiative is sponsored by ScaleUp Porto.
The objective is to bring together professionals and companies with Communication specialists for a broad discussion on the role and importance of Strategic and Marketing Communication in business strategy, namely in disseminating and valuing the results, but also in the positioning against the competition or the definition and identification of opportunities.
The first speaker to intervene will be Olga Estrela Magalhães, Media Relations Specialist (CINTESIS), followed by Joana Ferreira, Digital Marketing & Strategy (ANI), the journalist Ana Pimentel (Observador), and Francisco Vieira, CCO & Business Developer (ESEP – Nursing School of Porto).
The speakers will talk about “The ABC of Communication”, and then will continue to panel discussion entitled “Let’s talk it over!”, moderated by Hugo Correia, journalist and Subdirector do grupo Global Media Play, Global Media Play, um dos maiores grupos de Média em Portugal, detentor de marcas com o JN, DN, TSF e O Jogo.
The session will end with the moment “Rent a Guru”, during which the audience will be able to privately ask questions to the guest “gurus”. Because in terms of Communication, “secret is the “soul of business”.
“BISTAS LARGAS” is an initiative of CINTESIS, sponsored by ScaleUp Porto in the framework of its second Open Call. The event is organized in three training and discussion sessions. The first and second sessions focused on the areas of Intellectual Property and Regulation/Certification od Medical Devices, and were held on September 14 and 21 with the support of UPorto Innovation and Fraunhofer Portugal/MDevNet, respectively. The third session is scheduled for the 28, from 3:00pm to 6:00 pm and is supported by UPTEC.
Registrations:
Session 3/Communication – September 28
More information:
Website: https://cintesis.eu/pt/bistas-largas/
Email: mjaguiar@cintesis.eu